Kristen Hurley
Kristen Hurley
I'm a marketing professional with 6+ years of experience helping brands grow through strategic, data-driven marketing. Throughout my career, I've led performance marketing initiatives for brands like New Balance and Royal Caribbean, partnering closely with clients to turn insights into impactful campaigns and measurable business results.
Beyond performance marketing, I'm passionate about social media, content creation, and the creator economy. Whether I'm developing brand strategy, creating content for my own business, or exploring emerging consumer trends, I'm driven by the intersection of creativity, culture, and commerce. I love building marketing that not only performs—but genuinely connects with people.
Professional Experience
Over the past six years at Mediahub, I’ve partnered with leading brands like New Balance and Royal Caribbean to develop and execute performance marketing strategies that drive measurable growth. My experience spans managing large-scale paid search and shopping campaigns, leading client presentations, and collaborating with cross-functional teams to deliver insights, optimizations, and creative solutions. I’m passionate about building strong client relationships, turning data into strategy, and helping brands exceed their marketing goals.
Current & Previous Clients
BeadedByKris
What began as a creative outlet has grown into a small business where I design and handcraft custom beaded embroidery tanks. On Instagram, I’ve built a close-knit community of engaged followers, and in the past 90 days alone, my content has received over 19,700 views and reached more than 10,700 unique accounts. This community-driven growth has allowed me to showcase my designs while building meaningful connections with my audience.
Content Creation
I create short-form travel vlogs as a creative outlet, using video to capture and share unique experiences in an engaging way. Through this, I’ve developed strong skills in content creation and video editing for social platforms, with a focus on storytelling, pacing, and platform-specific best practices.
Wedding Content Creation
Created social-first video content for a wedding content creation brand, producing engaging Reels and TikToks that showcase behind-the-scenes moments, real wedding stories, and trending content. Focused on short-form storytelling, audience engagement, and platform best practices to help grow brand awareness and connect with modern couples seeking authentic wedding-day coverage.